With an eye on the new sugar tax expected to come into force in UK from 2018, Britvic, owners of Pepsi, Robinsons Squash and Fruit Shoot, will cut down the sugar content in its products.

Simon Litherland, Britvic’s chief executive, said the calorie content of the drinks would be reduced by 20 per cent by 2020. Already, the company has taken steps to reduce added sugar in its beverages, he said.

Food business companies in the UK have been given two years to reformulate their products and reduce sugar content. From 2018, drinks with over 5gms of sugar per 100ml and over 8gms per 100ml will be hit with greater taxes.

Source: http://www.independent.co.uk

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