If you are wooed into making purchases by advertisements offering discounts, the onus is on you, the customer, to be alert and aware, and understand the terms of the offer. This principle was reinforced when the Tamil Nadu State Consumer Disputes Redressal Commission dismissed S. Jayaraman’s petition against a pharmacy.

Jayaraman submitted that he had seen an advertisement by Arasu Medicals offering 18 per cent discount on purchases, and had bought a bottle of Benadryl cough syrup and a strip of Zertec capsules. However, he was given a discount of only five per cent for both these purchases.

After his letter to the pharmacy failed to yield results, Jayaraman moved the District Consumer Disputes Redressal Forum seeking a compensation of Rs 20,000 for unfair trade practices and deficiency in services.

In its counter, the proprietor of the pharmacy said he was “forced” to offer discounts because of competition. He clarified that the discounts advertised were up to 18 per cent and 5 per cent, and not a flat rate.

The district forum dismissed Jayaraman’s complaint. He then moved the state commission. The State Commission too found that the pharmacy’s proprietor’s contention regarding the advertisement was correct. It had not sold the medicines above MRP, nor had it contravened the offers in the advertisement. It is up to the customer to be cautious and aware and conscious while making purchases, said the bench, dismissing Jayaraman’s plea.

Source: http://timesofindia.indiatimes.com

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