July is anti-counterfeit awareness month in the United States of America.

Welcoming a resolution to this effect by the Senate, the International Trademark Association (INTA) has said “educating the public about the potential harms of counterfeiting “is critically important to the efforts of policymakers, law enforcement, brand owners and consumer groups to eradicate counterfeit goods from the marketplace.”The resolution was passed to mark the 70th anniversary of the Lanham Act, which laid the foundation for a modern federal trademark registration system.

Senator Chris Coons (D-Del.), one of the sponsors of the resolution, said “Counterfeit products can put consumers’ health at risk. For example, counterfeit batteries, sometimes featuring fake trademarks, have been linked to increased risks of spontaneous fires—a clear safety hazard if that battery is in a consumer product such as a children’s toy.”

Earmarking a month to focus on educating the public on issues of counterfeiting would create greater awareness of the risks, as well as of the role that intellectual property such as trademarks plays in protecting consumers, he added.

Source: https://www.securingindustry.com

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