The Central Government plans to launch a six-point action plan for consumer awareness and protection on March 15 – World Consumer Rights Day.

Union Minister for Consumer Affairs, Food and Public Distribution, Ram Vilas Paswan, said industry representatives would be co-opted into the process of developing and implementing standards for grievance redress.

The plan envisages all industry associations and their members partnering with the national consumer helpline and state consumer helplines.

Action will be taken against fake, substandard and counterfeit products.

“As per the new plan, joint awareness campaigns will be launched and the corporates required to earmark a portion of the corporate social responsibility funds for consumer welfare activities,” Paswan said.

The Consumer Protection Bill 2015 which proposes a Central Consumer Protection Authority to investigate unfair trade practices and check misleading advertisements, initiate action and order recall or replacement of defective products, is under the consideration of the Lower House of Parliament.


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